Showing posts from August, 2021

How marketing and logistics are closely connected to business success

Logistics companies plan, execute and control the movement and storage of goods, services in the supply chain. They form the important pillar in the supply chain mechanism. Logistics and marketing are complementary business operations that enable the company to ensure that it offers the right products to the right customers in the right place. By integration, logistics and marketing companies can build highest levels of customer satisfaction. There is cut throat competition in the logistics sector with new players emerging on regular basis. It is very important to lure the target audience with the USP of your services so that they prefer you ahead of your competitors. Here comes the role of the leading PR agency for logistics business . The sector has seen lots of improvement in past decades and has streamlined its operations. Here are the six reasons as to how PR helps logistics companies to carve a niche for them in the acumen. Create a narrative for category building: Logistics is